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In 2025, the beauty world has officially embraced the glow-from-within aesthetic, and liquid and cream highlighters are leading the charge. Gone are the days when a shimmery powder was the only way to catch the light. Today, the most sought-after complexions radiate a natural, dewy sheen that mimics healthy, hydrated skin. This shift reflects a broader movement toward skinimalism and multitasking products that blur the line between skincare and makeup.

Liquid and cream highlighters offer unparalleled versatility and a second-skin finish that powders often struggle to achieve. They can be mixed with foundation for an all-over glow, tapped onto high points for a targeted sheen, or even used as an eyeshadow base for a luminous eye look. As the glass skin trend continues to dominate social media and runways, these formulas have become essential for anyone looking to achieve that coveted, lit-from-within radiance.

Why Liquid and Cream Highlighters Are Overtaking Powders in 2025

The primary reason for the shift is the finish. Powder highlighters, while effective, can sometimes sit on top of the skin, emphasizing texture or pores. Liquid and cream formulas, on the other hand, melt into the skin, creating a seamless, hydrated glow. They are particularly beloved by those with dry or mature skin, as they add luminosity without settling into fine lines. This aligns perfectly with the 2025 obsession with glass skin and the dewy skin trend, where the goal is a plump, moisturized appearance.

Another factor is versatility. A single cream or liquid highlighter can be used on the cheeks, brow bone, cupid's bow, and even the eyelids. This multitasking ability appeals to the modern beauty enthusiast who values efficiency and minimalism. Brands have responded by launching innovative textures, from balmy sticks to lightweight serums, making it easier than ever to customize your glow. For example, the Best of Blends 8-Piece Face & Eye Brush Set is a fantastic tool for applying these formulas, as its synthetic bristles are designed to pick up and blend cream and liquid textures without absorbing product.

• Liquid and cream highlighters blend seamlessly into the skin for a natural, second-skin finish.
• They are ideal for layering under or over foundation, allowing for customizable intensity.
• These formulas often contain skincare ingredients like hyaluronic acid or vitamin E for added hydration.

How to Apply Liquid and Cream Highlighters for a Flawless Finish

Application technique is key to achieving the perfect dewy look without looking greasy. Start with a well-prepped, moisturized base. For a subtle, all-over glow, mix a drop of liquid highlighter into your foundation or moisturizer before applying. For targeted highlighting, use your ring finger, a stippling brush, or a damp sponge to gently tap the product onto the high points of your face: the tops of your cheekbones, the bridge of your nose, the brow bone, and the cupid's bow.

When using a cream highlighter in a stick or pot, warm the product between your fingers first to ensure smooth, even application. Then, press and blend rather than swipe to avoid disturbing the makeup underneath. For a more intense, editorial look, you can layer a cream highlighter under a powder one, but the beauty of 2025 formulas is that they often provide enough shine on their own. The All Covered Shapable Makeup Sponge is an excellent tool for this step, as its unique shape allows you to precisely blend highlighter into tight areas like the inner corner of the eye or the tip of the nose.

• Always apply cream and liquid highlighters after your base makeup but before setting spray.
• Use a tapping or stippling motion to blend, rather than dragging the product across the skin.
• For a glass skin effect, layer a liquid highlighter under a hydrating setting spray.

The Best Tools for Applying Liquid and Cream Highlighters

While your fingers are always a great option for cream formulas, the right brushes and sponges can elevate your application. Synthetic brushes are ideal because they don't absorb the product like natural hair brushes do. A small, tapered brush like the M204 Rounded Cream & Liquid Blush Brush is perfect for precise application on the cheekbones, as its rounded shape allows for soft, diffused blending. For larger areas, a damp makeup sponge ensures a seamless, airbrushed finish without streaks.

Don't forget about your eyes and lips. A cream highlighter can double as an eyeshadow topper for a wet-look effect. Simply tap a small amount onto the center of the eyelid with your fingertip or a small synthetic brush. For the lips, a dot of highlighter on the cupid's bow adds dimension and makes lips appear fuller. The versatility of these products means that a single highlighter can be used across your entire face, making them a smart investment for any makeup lover.

• Synthetic brushes and sponges are best for cream and liquid formulas.
• A damp sponge helps sheer out the product for a more natural glow.
• Small, precise brushes allow for targeted application on the inner corner of the eye and brow bone.

Top Liquid and Cream Highlighter Trends to Try in 2025

The 2025 highlighter trends are all about customization and skin-like finishes. One of the biggest trends is the 'glow booster'—a liquid highlighter that can be mixed with any base product to create a custom luminous foundation or tinted moisturizer. Another popular trend is the use of balm highlighters, which offer a wet, glossy finish without any visible shimmer particles. These are perfect for achieving the viral 'glazed donut' look that continues to inspire makeup enthusiasts.

Another exciting development is the rise of highlighters with skincare benefits. Many new formulas include ingredients like niacinamide, peptides, and squalane to nourish the skin while providing a glow. This convergence of skincare and makeup is a hallmark of 2025 beauty, and it makes these products even more appealing for daily wear. Whether you prefer a subtle sheen or a blinding highlight, there's a liquid or cream option that can help you achieve your desired look with ease.

• Glow boosters: Liquid highlighters designed to be mixed with foundation or moisturizer.
• Balm highlighters: Shimmer-free, glossy formulas for a natural wet look.
• Skincare-infused highlighters: Products that hydrate and protect while adding luminosity.

As the dewy skin trend continues to reign supreme in 2025, liquid and cream highlighters have become non-negotiable tools for achieving a radiant, healthy complexion. Their ability to blend seamlessly, multitask across the face, and even offer skincare benefits makes them a superior choice for modern beauty routines. Whether you're a glow enthusiast or a minimalist, there's a formula and tool out there to help you perfect your technique. Explore the Best of Blends 8-Piece Face & Eye Brush Set to find the perfect brushes for your cream and liquid highlighter application and elevate your glow game today.